Pay-Per-Click Marketing

Pay-Per-Click Marketing

How Does Pay-Per-Click Advertising Work?

For all the advertisements to appear in search results of Google (which is commonly known as Search Engine Results page, or SERP), advertisers cannot depend on paying more to beat their competitors in order to get their ads on top results. Ads are basically subject to what is known as Ad Auction, a complete automated process followed by Google and all other major search engines, this is done to determine validity and relevance of ads that come up in the SERPs.

Pay-Per-Click Advertising: Keywords

As the name goes, the Ad Auction is a complete bidding system designed to place your bids of specific keywords as per business requirements. This also means that the advertisers must bid on the keywords they the Ad to appear in search engine as the user types a keyword in Google search page or other search engines

For example; you business specializes in travel and tourism. A user is looking to book his flight might enter a keyword, “affordable flights” or  “cheap flight tickets” into a search engine to find businesses offering the best price. This way businesses attract a lot of buyers through pay per click advertising. PPC delivers instant results.

What can IPERFORM GROUP can do for your business when it comes to PPC Advertising;

We can provide insight into actionable data, including:

·         Keywords, including top-performing search terms 

·        Negative keywords that can save you money

·         Conversions

·         Ad performance information

·         Bid optimization suggestions

Start growing your business now

Request a quote, schedule a consultation, or get more information about our services by filling out the inquiry form. We will revert within the shortest time possible!